如何把我的亚马逊账户对接到 AdPilot?安全吗?How do I connect my Amazon account? Is it safe?
通过亚马逊官方的 Login with Amazon(LWA)OAuth 授权完成,全程在亚马逊的页面上操作,约 10 分钟。我们只申请广告 API 权限和只读报表权限,不索取、也永远接触不到你的卖家后台密码。你可以随时在亚马逊后台一键撤销授权。
Via Amazon's official Login with Amazon (LWA) OAuth flow — you authorize entirely on Amazon's own pages in about 10 minutes. We request only the Advertising API scope plus read-only reporting access; we never ask for or touch your Seller Central password. You can revoke access from Seller Central at any time.
优化引擎多久跑一次?数据多久同步?How often does the engine run? How fresh is the data?
分析引擎每小时跑一轮,检查每个广告目标的表现并生成建议或动作;广告报表数据每 12 小时与亚马逊做一次全量同步。也就是说,决策是小时级的,底层数据最多滞后半天——这与亚马逊报表本身的更新节奏是匹配的。
The analysis engine runs every hour, reviewing each goal and producing recommendations or actions; reporting data is fully synced with Amazon every 12 hours. Decisions are hourly while the underlying data lags at most half a day — in line with how often Amazon refreshes its own reports.
它会不会乱改我的广告?Will it mess with my campaigns?
不会。写入操作要过三道闸:① 全局自动化开关(默认关闭,系统默认纯只读);② 逐个广告活动单独授权,没勾选的活动永远不会被碰;③ 每日调整次数上限,防止极端行为。此外每一个动作都记录在操作日志里,带大白话解释和数据依据,可一键撤销。你可以先只看建议、手动执行,信任之后再逐步放权。
No. Every write goes through three gates: (1) a global automation switch, off by default — the system starts read-only; (2) per-campaign authorization — campaigns you haven't opted in are never touched; (3) a daily cap on adjustments. Every action is logged in plain language with the data behind it, and is undoable with one click. Start in review-only mode and grant write access gradually as you build trust.
优化建议是基于什么数据做出的?What data are recommendations based on?
基于你账户近 30 天的真实广告报表(展示、点击、花费、订单、销售额,细到搜索词层级),对照你为每个目标设置的目标 ACOS 和内置计算器算出的保本 ACOS。不是行业模板,也不是别人家的数据——每一条建议都能点开看到它引用的具体数字。
On your account's real reports from the last 30 days (impressions, clicks, spend, orders, sales — down to the search-term level), measured against the target ACOS you set per goal and the break-even ACOS from the built-in calculator. No industry templates, no other sellers' data — every recommendation shows the exact numbers behind it.
什么是归因延迟?为什么昨天的 ACOS 会变?What is attribution lag? Why did yesterday's ACOS change?
买家点击广告后,可能过几天才下单,亚马逊会把这笔订单回填到当初点击发生的那天。所以最近 1–3 天的销售额和 ACOS 会持续被修正(通常越修越好看)。AdPilot 的引擎了解这一点:评估表现时会对最近几天的数据留出余量,避免因为"数据还没到齐"就误砍表现正常的词。
A shopper may click your ad today and order days later; Amazon back-fills that order to the day of the click. So sales and ACOS for the most recent 1–3 days keep getting revised (usually upward). AdPilot's engine accounts for this — it discounts the freshest days when judging performance, so it won't cut a healthy keyword just because its orders haven't landed yet.
仪表盘上的 TACOS 为什么是空的?Why is TACOS empty on my dashboard?
TACOS = 广告花费 ÷ 总销售额(含自然订单)。广告 API 只能看到广告带来的订单,总销售额需要通过 SP-API(销售伙伴 API)获取。在应用的设置页按引导配置 SP-API 凭证后,TACOS 和真实 FBA 回款审计就会点亮。未配置时我们宁可留空,也不显示估算的假数字。
TACOS = ad spend ÷ total sales, including organic orders. The Advertising API only sees ad-attributed orders; total sales come from SP-API (the Selling Partner API). Once you configure SP-API credentials on the settings page (guided, step by step), TACOS and the real FBA reimbursement audit light up. Until then we'd rather show nothing than a made-up estimate.
支持哪些站点?Which marketplaces are supported?
当前深耕澳大利亚(AU)站,授权与数据链路基于亚马逊远东(FE)区域。多站点(美国、欧洲、日本等)在路线图上——底层已按 NA / EU / FE 三区域架构搭建,后续开放时无需重新授权体系。
We currently focus on Amazon Australia (AU), running on Amazon's Far East (FE) region. More marketplaces (US, EU, JP) are on the roadmap — the platform is already built on the NA / EU / FE region architecture, so expansion won't require a new authorization model.
怎么收费?可以随时取消吗?How does billing work? Can I cancel anytime?
固定月费,按套餐区分用量上限(见
定价页),不按广告花费抽成。支付通过
Stripe 完成,我们不存储你的卡号。可随时升级、降级或取消,取消后服务保留到当前计费周期结束。试用版长期免费,无需信用卡。
A flat monthly fee per plan with clear usage limits (see
Pricing) — no percentage of ad spend. Payments run through
Stripe; we never store your card number. Upgrade, downgrade, or cancel anytime — service continues until the end of the current billing cycle. The Trial plan is free forever, no credit card required.
如何取消账户、导出我的数据?How do I cancel and export my data?
在应用的账户设置里可以一键导出全部数据(JSON 格式),包括目标、历史报表和完整操作日志;也可以在同一页面删除账户,删除后你的数据会从系统中清除。数据是你的,离开不需要发工单、不需要打电话。
From Account Settings in the app you can export all your data as JSON — goals, historical reports, and the full activity log — and delete your account on the same page, which removes your data from our systems. Your data is yours; leaving doesn't require a support ticket or a phone call.
我的数据和凭证怎么存储?会给第三方吗?How are my data and credentials stored? Shared with anyone?
授权令牌加密存储在服务器端,页面永不回显明文;广告数据仅用于为
你自己的账户生成分析和建议,不会用于训练共享模型,更不会出售或提供给任何第三方。详见
隐私政策。
Authorization tokens are stored encrypted server-side and never echoed back to the browser. Your advertising data is used solely to generate analysis for
your own account — never to train shared models, and never sold or shared with third parties. See our
Privacy Policy.
我需要懂广告才能用吗?Do I need to be a PPC expert to use this?
不需要。你只需要回答三个问题:推哪个产品、要利润还是要增长(或新品打榜)、能接受的 ACOS 红线是多少(内置保本 ACOS 计算器会帮你算)。剩下的活动结构、关键词收割、否词、调价由系统完成,并用大白话向你汇报每一步。
No. You answer three questions: which product, profit or growth (or launch), and your ACOS guardrail (the built-in break-even calculator helps). Campaign structure, keyword harvesting, negation, and bidding are handled by the system — and every step is reported back in plain language.
超出套餐的用量上限会怎样?What happens if I exceed my plan's limits?
不会产生任何隐藏扣费。达到目标数或托管花费上限时,系统会提示你升级套餐;已有的目标继续正常优化,只是暂时不能新建。店铺级还有独立的月度预算熔断机制:接近预算时降速而非断投,保护关键词排名。
No surprise charges, ever. When you hit your goal or managed-spend limit, the system prompts you to upgrade; existing goals keep optimizing — you just can't add new ones. Separately, the account-level monthly budget breaker throttles spend near your budget instead of hard-stopping, protecting your keyword rank.